During Breast Cancer Awareness Month, Qatar Airways will offer its passengers an exclusive ‘Think Pink’ experience in the sky as well in its lounges, offering custom-designed limited edition amenity kits and pink-themed special menus.

For the fourth year, the airline continues to show its commitment to raising awareness of breast cancer, offering passengers travelling on long-haul and ultra-long-haul flights in Business Class a luxury amenity bag designed in-house and created exclusively for Qatar Airways by stylish Italian luggage brand BRIC’S.

Qatar Airways group chief executive, Akbar Al Baker, said: “Qatar Airways is a very strong supporter of Breast Cancer Awareness Month, and we are pleased to offer these unique luxury amenity kits to our passengers, As an airline, we are inspired by the tremendous global effort that has gone into fighting this disease. We hope our message of breast cancer awareness reaches as many people as possible.”

The exclusive amenity kits are made from vegan leather and there are male and female options available. Both kits feature a unique zipper pull in the shape of the breast cancer ribbon.The kit is further customised with a message imprinted on a band, reading: ‘Think pink and support the fight’.

Each kit contains select products from Italy’s Castello Monte Vibiano Vecchio, the environmentally friendly  nutrition-centric olive oil company. The skin care range includes lip balm, hydrating facial mist, and anti-ageing moisturiser, as well as pink socks and eyeshades.

Additionally, on flights departing from Doha, passengers travelling in Business Class will have the opportunity to savour exclusive pink-themed treats onboard such as pink guava and grape lemonade and assorted desserts with the iconic pink ribbon. On all ultra-long-haul flights departing from Doha, passengers will be served a special pink afternoon tea menu featuring raspberry macaroons and opera cake. Qatar Airways Al Mourjan Business Lounge will feature pink flower arrangements, serve  pink mocktails to passengers and offer a variety of pink sweet treats as well as the ‘Think Pink’ afternoon tea menu, which also includes a selection of finger sandwiches, scones and pastries.

Economy Class passengers travelling on overnight long-haul and all ultra-long-haul flights are also offered limited edition breast cancer awareness amenity kits. The bags feature the pink ribbon and include eyeshades, socks, earplugs, lip balm, toothbrush and toothpaste. Pink raspberry or strawberry mousse desserts will be served on all lunch and dinner services on all flights departing from Doha.