Passengers boarding Qatar flights will be greeted with a new tune, namely a symphony called ‘The Ascent’.
The music is by Qatari composer Dana Al Fardan and it the third composition she has produced for the airline. The set, performed by the Qatar Philharmonic Orchestra, will be released as an EP on streaming platforms (and on Qatar’s Oryx One IFE service) on September 10.
Qatar Airways Group CEO. Akbar Al Baker, said: “Music is a universal language, and at Qatar Airways we have chosen a theme song that uplifts the passengers and transcends them to a wonderful destination. I am proud of Dana Al Fardan, not only is she showcasing our Qatari culture through sophisticated art, but her onboard music has also become synonymous with Qatar Airways’ brand identity. It is now directly associated with travel, culture, and luxury. It brings me great pleasure to welcome passengers onboard with the rhythms of Dana’s new symphony.”