Aircraft Cabin Management

‘Revamped’ passenger experience coming to Singapore

photo_camera Promotional shot of a happy couple enjoying the new SIA Premium Economy experience (Pic: Singapore Airlines)

Singapore Airlines has announced a ‘revamped’ Premium Economy Class in-flight experience, which includes an improved and expanded selection of food and drink options, as well as a new amenity kit. These will be available on flights from 31 March 2024.

Premium Economy Class customers will now be offered a glass of Charles de Cazanove Brut Tradition NV champagne shortly after take-off. They can peruse a hard copy menu card that lists the wide variety of meal, snack, and beverage options that are available on their flight. Their selected meals will be served in porcelain Premium Economy Class crockery.

READ: Singapore Airlines to make cabin crew available in case of national emergency

Passengers on long-haul flights also get an ‘Out of the Woods’ amenity kit, designed exclusively for Premium Economy Class customers, will also be available.

These mark the first comprehensive revamp of SIA’s Premium Economy Class in-flight experience since this cabin class was introduced in 2015, allowing the airline to modernise.

Mr. Yeoh Phee Teik, Senior Vice President Customer Experience, Singapore Airlines, said: “We regularly gather customer feedback and conduct market research, learn more about the evolving value drivers for travelers, and find innovative ways to continue delivering a personalize and world-class in-flight experience.

“Based on these insights, we have undertaken this comprehensive revamp of our Premium Economy Class in-flight offerings, which we believe will delight our customers. The result reflects Singapore Airlines’ dedication to enhancing the Premium Economy Class experience to a class of its own.”

 

 

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