Singapore Airlines opens new research laboratory to “redefine” the air travel experience for passengers
Singapore Airlines (SIA) and the National University of Singapore (NUS) have opened a new digital aviation corporate laboratory.
The S$45 million research facility will be used to “co-create innovative technologies and solutions that would accelerate the digital transformation of Singapore’s aviation sector, and help redefine the air travel experience for passengers”, according to SIA.
The SIA-NUS Digital Aviation Corporate Laboratory is located at NUS’ Kent Ridge campus and features ‘state-of-the-art’ equipment and facilities, including a cabin simulator with augmented and virtual reality technologies.
NUS’ president professor Tan Eng Chye said: “This significant collaboration will tap into NUS’ deep-tech and multi-disciplinary research expertise across AI, machine learning, data science, operations research and analytics, optimisation, sleep studies and industrial design, to deliver high value and productivity improvements for SIA, our country’s flagship carrier.
“The innovative technologies developed from the research will redefine the air travel experience for passengers worldwide, while accelerating the digital transformation of Singapore’s aviation sector.”
Over the next five years, the SIA-NUS Digital Aviation Corporate Laboratory expects to train more than 70 researchers and PhD students.
“By bringing together NUS’ wealth of research expertise and SIA’s knowledge and experience in the aviation sector, this Corporate Laboratory will strengthen our position at the forefront of digital innovation in the airline industry,” said Singapore Airlines’ chief executive officer Goh Choon Phong.
“It will lead to even more innovative solutions that can enhance the customer experience and travel journey, optimise revenue generation, and increase operational efficiency.
“Our collaboration with NUS will also reinforce Singapore’s position as a global aviation hub, with world-class research and cutting-edge technologies at the heart of future development.”