Thompson Aero Seating has taken the wraps off a rebranding which it says reflects its evolving ethos and vision.

The firm has launched a new logo, website, and strapline – ‘together we inspire’ – twenty years after it was founded by James Thompson.

Today, as part of the AVIC Cabin Systems group, the firm says its vision it to “create an inspired flying experience”.

Andy Morris, who was recently appointed to a new role of chief commercial officer at Thompson Aero Seating, said:

“We have worked hard to channel our long-established ethics and integrity with a new level of operational excellence and innovation.

“The new brand marks a new horizon. But we have not forgotten our roots. Thompson Aero Seating has always been about people – those who work for Thompson and those with whom we work.

“We look forward to continuing true partnerships with our airline customers, new and long-standing, to design and deliver inspirational products and services of the highest quality.”

The new Thompson Aero website features some of the partnerships the firm has with its major airline customers as well as details on the progress of the new state-of-the-art dynamic test facility.

The new logo will now start to appear on correspondence, social media, signage, uniforms and more.

The full rebrand process will culminate Thompson Aero exhibiting at AIX Hamburg in June.