Thompson Aero Seating is putting its people front and centre of a new marketing campaign emphasising its expertise and Northern Irish heritage.

The company said the brand promotion “celebrates its people and highlights the warmth, passion and collaboration of the Thompson Aero Seating (TAS) team”.

“Our people are at the heart of our brand. That’s why we are evolving our visual identity to feature the real faces, smiles and heartbeat of Thompson – the individuals who make our company what it is,” said Keith Anderson, chief executive.

The new campaign combines futuristic patterns that represent Thompson’s engineering expertise and innovation, the firm said.

It uses imagery inspired by Northern Ireland’s “wind-swept earthiness and deep-rooted history”,  reflecting Thompson’s “craftmanship and integrity”.

Thompson is known as TAS, or Team TAS, by those close to the business and the company says it sees itself as ‘a company with warmth and attitude’.

It added that putting the spotlight on its people will show customers and partners the human side of the business, while celebrating the talent and teamwork behind its Vantage seating range.

As part of the campaign, Thompson is refreshing its marketing collateral, including introducing new advertisements and updating the website. The firm expects new visuals across the manufacturing sites will enhance the visitor experience and employee pride.

Anderson added: “This is about more than a new look – it’s about celebrating our culture and showing the world who we are. We are immensely proud of what we achieve together, and we want our outward-facing identity to reflect the spirit, passion, and purpose that drive Team TAS.”

The first five employees to feature in the TAS brand campaign are:

• Aine Mallon, HSE advisor – who champions health, safety, and environment across the business, keeping people safe and standards high.
• Alexandra Vinagre, technical lead – known for her fiery determination and fearless approach to problem-solving.
• Francisco Cabral, assembly lead – who oversees monocoque production with uncompromising precision — the foundation of every premium Thompson seat.
• Lennox Camara, production operative – Lennox ensures every component is fitted perfectly, combining care with precision on the production line.
• Martin Magee, production operative – who brings care and craftsmanship to every build.