Dutch low-cost carrier Transavia has begun a trial of an IFE package that will enable passengers to access and buy in-flight entertainment content and order food and drinks from their seats.

Transavia is trialling the package from AirFi on board its Boeing 737 aircraft based at Rotterdam The Hague Airport in the Netherlands. The carrier, a subsidiary of Air France-KLM, operates an average of 85 flights a week from the Dutch city to destinations across Europe and Morocco.

Job Heimerikx, AirFi’s CEO, commented: “It’s a great pleasure to be working with our long-standing partner Transavia at their Rotterdam base, which is just a stone’s throw away from our HQ. We are excited to see how passengers interact with our “Mall in the Sky” concept, which we designed to simultaneously enhance the passenger experience and airlines’ ancillary revenues.”

The trial builds on an exiting relationship between AirFi and Transavia, which already uses the airline technology provider’s Connected Crew platform for onboard sales.

It also broadens AirFi’s existing work across the Air-France KLM Group. Most recently, AirFi collaborated with KLM Cityhopper on its entry into SkyTeam’s Sustainable Flight Challenge. The company has also completed a project onboard KLM’s Boeing 747 aircraft.