Travellers flying in United Airline’s business class will be the first to experience new amenity kits that feature exclusive products from Venus Williams-backed ‘wellness’ brand Asutra.

The airline also introduced new kits for first class passengers traveling between the continental U.S. and Hawaii, including skincare from Hawaiian brand Ua Body, which will debut onboard later this month. United distributes transcontinental and Hawaii amenity kits to approximately 65,000 total passengers per month.

“We’re really proud of these amenity kits – fantastic new partners, exclusive products and high-end ingredients. Our customers are going to love them,” said Peter Wolkowski, United Director of Onboard Product Design. “These kits, customized for our transcontinental and Hawaii-bound travelers, are just the latest way we’re working to make the travel experience even better at United.”