European LCC Wizz Air has announced the launch of Shop & Fly, an online shopping platform that provides personalised recommendations.

The airline has partnered with ‘intelligent shopping mall’ partner, InterLnkd, to curate a personalised shopping experience for customers. Through a fully integrated e-commerce store,  passengers can not only browse a variety of fashion, beauty and retail brands ahead of their flight, but can purchase and have these items delivered directly to their homes ahead of their flight.

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The app will utilise InterLnkd’s AI solution to analyse customers’ post-booking shopping habits and the destinations customers are flying to, curating recommendations for products, so that passengers can be prepared ahead of their flights.

Zsuzsa Trubek, Corporate Communications Manager at Wizz Air, said: “We are thrilled to launch Shop & Fly for our UK customers as the very first airline in the world to offer this service. With a completely personalised shopping experience, we’re pleased to be able to offer our customers tailored products which they can use to prepare ahead of their trips and elevate their shopping and travel experiences even further.”