Air France KLM Martinair Cargo is to expand its digital offering, having partnered with digital air cargo booking company cargo.one.
The airline’s capacity will be brought to the cargo.one marketplace for digital air cargo bookings.
The additional booking option will benefit freight forwarders and offer support for the carrier’s network connectivity, the partners said. The airline said it would use the augmented distribution setup to reach more customers across most of its markets.
Air France KLM Martinair Cargo offers 295 shipping destinations across 110 countries, with its 500-aircraft fleet carrying over one million tonnes of cargo in the past twelve months.
The cargo.one booking option will be offered alongside Air France KLM Martinair Cargo’s existing myCargo online booking portal.
The partnership began with an initiation phase in one of Air France KLM Martinair Cargo’s main markets, meant to expand visibility and utilise the leading digital buying journeys to improve the efficiency of digital sales handling by local airline teams. Close monitoring and evaluation of the partnership benefits showed that cargo.one had expanded the reach and exposure of Air France KLM Martinair Cargo’s existing digital offering, according to the partners.
Implementation will proceed market-by-market, based on customer demand. The expanded offering will make the airline available digitally to more freight forwarders in every corner of the globe and will scale the advantages of partnering with a user-focused marketplace to benefit more of the airline’s local teams.
Air France KLM Martinair Cargo’s SVP sales and distribution Gertjan Roelands commented: “The cooperation with cargo.one fits in with our overall channel strategy. We have our own full-service platform, myCargo, where we offer all of our services, including our most recent feature, ‘Modify my Booking’. We are investing significantly in our digital offering and expect to launch some unique new services soon in myCargo. Based on customer traction, we have decided to extend our cooperation with cargo.one by connecting our booking option. We believe this channel compliments our own online platform. We have been cooperating with third-party portals for some time now and we are delighted to add this new partnership. For us, it is key to be where our customers are.”
Moritz Claussen, founder and co-CEO of cargo.one commented: “I am delighted that Air France KLM Martinair Cargo sees demonstrable value in working with us globally for its distribution. After a successful start, and gains in incremental revenue and operational efficiency, it is exciting that our teams will now continue to work closely to iterate on the industry-leading technical infrastructure, processes and expertise that the airline and cargo.one can combine in this partnership.”