Peli BioThermal unifies its brand across the globe

Peli BioThermal David Williams
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Peli BioThermal is unifying its brand name across the globe, eliminating the ‘Pelican’ name.

After growing its BioPharma Division through acquisitions from 2012 to 2014, Pelican Products of Torrance, California rebranded the division Pelican BioThermal in the Americas and Peli BioThermal in Europe. The names aligned with Pelican’s existing brands and created a consistent market-specific presence for Pelican, the company said.

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Reflecting the fact that the work of Peli BioThermal and its customers is now increasingly global, the company will now be known worldwide as Peli BioThermal.

“Customers who use our products and services operate in many different markets across the world,” said Peli BioThermal’s president David Williams (pictured). “One name creates consistency for them and firmly positions us as a brand they recognise and trust, regardless of location.”

Peli BioThermal said it would also launch an additional portfolio of offerings, including thermal shippers, rental programmes, outsourcing services and new technology that connects all aspects of the cold chain for their customers. New service centres will also be added, it said, to support the expanded offerings.

The change to the company’s brand name takes effect immediately and a new website will launch in the coming weeks, with further brand changes throughout 2021.

Peli BioThermal is a division of Peli Products, the European arm of Pelican Products, which is a portfolio company of Behrman Capital, a private equity investment firm based in New York and San Francisco.

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