Baku-based Silk Way West Airlines has agreed a deal to join cargo.one’s online marketplace to accelerate digital booking adoption at the carrier.
The new global partnership, announced on the first day of Air Cargo Europe (ACE) in Munich, will see the airline’s cargo capacity give greater access among forwarders from this autumn.
Cargo.one said the deal will expand Silk Way West’s digital footprint and provide a user-friendly customer experience to partners helping it to win more business.
Silk Way West Airlines is the largest cargo airline in the Caspian Sea region. It carries over 420,000 tonnes of freighter capacity annually on 12 Boeing 747F aircraft with front-loading capabilities.
The airline has an ambitious growth strategy based around its strategic location which gives it access to over 40 key destinations across Europe, the CIS, the Middle East, Central and Eastern Asia, and the Americas.
Cargo.one said this means it is essential that it maximises its digital distribution to every relevant market, using innovations such as 360leap.
Wolfgang Meier, president of Silk Way West Airlines, said: “Our partnership with cargo.one is an important milestone in our ambitious digitalization journey.
“By bringing our capacity to cargo.one’s expansive customer base, we will both broaden our reach and enable many more forwarders to benefit from our services. cargo.one and Silk Way teams are collaborating very closely, and we are relying on their proven expertise to enhance our buying journeys and drive up our share of digital air cargo sales.”
Moritz Claussen, founder and co-chief executive of cargo.one, said: “For the many thousands of agents who are thriving with digital bookings on cargo.one, the addition of Silk Way West Airlines’ capacity is fantastic news.
“Due to its keen awareness of the changing market, Silk Way West Airlines is now putting cargo.one, as the best-in-class digital enabler, at the centre of its digital sales growth trajectory.”
Cargo.one has more than 40 airline partners that use the marketplace to make booking with forwarders easier and more efficient.
The firm recently launched cargo.one pro and cargo.one protect solutions for instant and seamless agent-to-agent bookings.