Canadian air cargo carrier, WestJet Cargo, has promoted Sabir Ebrahim to head of cargo operations, effective 1 June 2025. In his first 100 days in the role, Ebrahim has focused on strengthening collaboration with colleagues, customers, and service partners while driving efficiency and operational excellence.

Ebrahim is tasked with overseeing day-to-day cargo operations, ensuring smooth performance with strict adherence to safety and security requirements. He said the role is as much about aligning commercial needs with operational realities as it is about boosting efficiency.

“It’s not just about efficiency; it’s about translating commercial needs into operational excellence while upholding the highest standards of safety and security, and ensuring continued successful partnerships with our service providers,” Ebrahim said.

Julius Mooney, WestJet Cargo’s director of cargo commercial, praised the appointment: “Sabir’s extensive cargo experience in pricing and operations, and his passion for detail and numbers are a perfect blend for WestJet Cargo to achieve maximum efficiency. He combines the operational and commercial aspects of running a cargo airline, and sees the entire picture. His fresh perspectives on the finer details of our safety, security, ramp and warehouse operations are already directly shaping our next steps as we work to optimise processes to meet our commercial goals.”

Reflecting on his early priorities, Ebrahim said he had focused on immersing himself in WestJet Cargo’s “operational rhythm,” listening to internal stakeholders, and engaging with service partners. “It has been an incredible journey so far, and I am particularly thankful to my highly knowledgeable team for the seamless transition into my new role,” he noted.

Looking ahead, Ebrahim emphasised the importance of building strong internal and external relationships to unlock efficiency gains: “By building strong internal and external relationships and gaining deep insight into our current processes and partnerships, we can identify opportunities where we can work together to enhance operational efficiency and uphold our commitment to excellence. The foundation is already laid: the strength and professionalism of our team is our greatest asset. Their commitment is exceptional.”

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