UK digital shopping  mall start-up InterLnkd has secured £1 million in seed finding to support growth plans and international expansion.

The funding round was led by UK private equity investor Vanneck and also involved other angel investors.

The funding will be used to launch new functionality and design enhancements, as well as to support its expansion into overseas regional markets.

InterLnkd’s intelligent matching engine enables its travel partners, including airlines, to develop new revenue streams by tapping into their customers’ demand for fashion, beauty, and other essentials.

The technology curates a personalised selection of products that align with a customer’s travel booking from over 20,000 non-travel brands.

The white-label platform enables travel sellers to earn a cost-free incremental revenue stream from items travellers want and need for their holidays.

The latest funding announcement comes after the firm agreed recent partnerships with travel brands including Thomas Cook, HolidayPirates, and LeShuttle (Eurotunnel).

InterLnkd won this year’s start-up competition at the World Aviation Festival in Lisbon and has been shortlisted in two coveted categories at the prestigious Travolution Awards 2023.

Listen to the pilot episode of Aviation Business News’ new podcast ABNcast which features in interview with InterLnkd. 

Barry Klipp, chief executive of InterLnkd, said: “This new round of investment marks a pivotal moment for InterLnkd.

“It not only validates our mission to help the travel industry capitalise on a new and free stream of ancillary revenue, but also empowers us to deliver an even more tailored experience to our partners and their customers.

“We look forward enhancing our capabilities, expanding our global footprint, and reshaping the world of travel shopping.”

Heneage Stevenson, director of Vanneck, added: “InterLnkd has built a truly unique and disruptive solution for the travel industry, where relevance and personalisation are paramount.

“At Vanneck Ltd., we see enormous potential in the start-up’s innovative approach to unlocking a new source of ancillary revenue for travel sellers and are excited to support their growth into new markets.”