Software developer IBS Software has appointed Christophe Roux as senior vice president and head of passenger solutions.

Roux will lead the company’s Aviation Passenger Solutions (APS) business globally, overseeing strategy, growth, and delivery across passenger service and airline retail solutions.

IBS said the appointment comes at a “pivotal moment” for the airline industry “as carriers accelerate the shift toward modern, customer-centric and AI-enabled retailing”.

Late last year IBS announced a strategic collaboration with AWS [Amazon Web Services] to develop an AI-first retailing platform for airlines.

In his new role, Roux will help to shape the evolution of the passenger solutions portfolio and “scale its impact worldwide”.

Somit Goyal, chief executive of IBS Software, said: “Christophe brings exceptional airline domain depth, a truly global perspective, and a strong point of view on the future of passenger and retail technology.

“As airline retailing undergoes a fundamental reinvention, Passenger Solutions sits at the heart of our growth strategy.

“Christophe’s leadership will be pivotal as we scale our platforms, accelerate AI-driven innovation, and help airlines redefine how they retail, serve, and engage travellers.”

Roux has more than 25 years of experience in airline IT, having led large-scale technology transformation and commercial innovation for airlines worldwide.

He began his career at Amadeus in Europe, helping shape the foundations of airline IT solutions, before moving to Asia Pacific to support the company’s expansion.

He later joined the Emirates Group, serving in senior leadership roles in the IT and Commercial organisations, where he led critical modernization initiatives and strategic technology investments.

Most recently, he led the airline business in the Middle East, Turkey, and Africa for Amadeus where he oversaw significant growth.

Roux said: “I’m excited to join IBS Software at such an important moment in the evolution of airline passenger technology.

“IBS Software has a talented team, and a growing portfolio that is well positioned to support airlines as they modernise retailing and passenger operations.

“I look forward to working closely with our teams and customers to accelerate growth and shape the future of passenger solutions.”

Based in Dubai, Roux will report to Goyal and serve as a member of the IBS Software senior leadership team.