Korean Air has unveiled its new corporate identity, revealing a modernised version of its signature Taegeuk symbol, plus new aircraft livery and interiors, and enhanced inflight experiences including new menus.

Unveiled in front of 1,000 guests at its HQ hangar in Seoul, this is the airline’s first major brand update in 41 years marking a major step in its brand evolution.

The updated aircraft livery features a larger ‘KOREAN’ logotype for greater visual impact and a refined fuselage curve that replaces the traditional cheatline. The brand’s signature sky-blue colour remains but now boasts a metallic effect, enhancing the aircraft’s sleek, modern appearance.

The first aircraft featuring this new design will enter service on March 12, flying from Seoul Incheon to Tokyo Narita.

During the exclusive unveiling event, chairman and chief executive of Hanjin Group and Korean Air, Walter Cho, emphasised the airline’s commitment to innovation and customer experience. He noted that as Korea’s flagship carrier, Korean Air aims to redefine global air travel with both a refined aesthetic and elevated service standards.

The airline is also enhancing its inflight experience, introducing upgraded meals and luxury amenities to complement the refreshed brand identity. Partnering with renowned Chef Seakyeong Kim, Korean Air has curated a selection of fine-dining-inspired dishes for premium passengers.

First-class passengers will also enjoy a fully upgraded dining experience with Bernardaud china, Christofle cutlery, and Riedel glassware. In addition, premium bedding from Italian luxury brand Frette, an advanced Air Coil mattress, and exclusive Graff-designed amenity kits will further elevate onboard comfort.

These enhancements will debut on March 12 across 10 major long-haul routes, including flights to New York, Paris, and London. Korean Air says a full rollout across all routes is planned by September.

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