European airline giant the Lufthansa Group has completed an agreement to use modules of Amadeus’s modern retailing platform Nevio to transform their sales and delivery strategy.

Nine individual carriers in the group will adopt elements of the platform that promises to give airlines digital merchandising and customer servicing abilities legacy tech is incapable of.

Amadeus says Lufthansa selected Nevio to make its operations operate more efficiently and to personalise its offering and to provide “traveller-centric retail and delivery transformation”.

Nevio is described as an AI-native, modular technology solution that has been developed in line with next generation order and delivery management protocols being adopted by the sector.

Its flexible core technology has been built to support carriers to transform their operations at their own pace.

Amadeus claims the future adoption by Lufthansa of delivery management will redefine the passenger experience and is an “industry first.”

Decius Valmorbida, president of travel, said: “Lufthansa Group and Amadeus share a long track record of collaboration that has been instrumental in shaping airline technology.

“We’re excited for the next phase of this relationship, which is our largest Nevio engagement to date, with a focus on modern airline retailing.

“The planned development of Amadeus Delivery Management marks an industry first, especially for servicing across the Group, representing a promising step toward more seamless, end-to-end travel experiences.

“With Amadeus Nevio’s open, modular approach, we aim to deliver exactly what Lufthansa Group needs to transform.”

Lufthansa will combine its own content and that of partners into more personalised offers tailored to traveller expectations.

As part of the planned collaboration, Amadeus Product Catalogue and Stock Keeper will help expand the group’s offering, and provide an accurate view of product availability.

Tamur Goudarzi Pour, executive vice president strategy at the Lufthansa Group, said: “The Lufthansa Group is the pioneer in modern airline retailing.

“We are excited to partner with Amadeus to advance the development and implementation of an innovative order technology and to further improve the travel experience for our customers.”

Central to the transformation of the airline industry is the move to ‘orders’, based on IATA’s order standard.

The Amadeus Order Management module is designed to manage the traveller’s full journey including flights, ancillaries, and third-party services within a single order.

This supports the industry’s shift toward modern airline retailing, by providing one record to manage all purchases, eventually replacing tickets and Passenger Name Records.

As the first airline group to adopt Amadeus Delivery Management, Lufthansa will take on capabilities such as a digital Journey Pass and fulfilment tracking that will allow passengers to be recognised at key points in the journey, while supporting more intuitive disruption handling and personalised services.