Low Cost & Regional

Ryanair announces booking partnership with TUI

photo_camera Ryanair strikes deal with another OTA (Pic: Ryanair)

Ryanair has announced another travel agent partnership, this time with TUI, the largest such company in its sector.

TUI will now be authorised to offer Ryanair flights, seats, and bags to their customers as part of their holiday packages. Apart from guaranteeing that customers will pay the same rate for the airline’s products as they would booking directly, the deal will also guarantee TUI customers that their correct contact and payment info is provided to Ryanair – which has long been a sticking point with the airline.

The deal is the third announced in as many weeks, alongside online travel agent loveholidays and flight booking aggregator Kiwi. The difference is that TUI is a much larger organisation with a number of self-owned resorts, cruise ships and it’s own fleet of aircraft.

READ: Ryanair and Kiwi.com end ‘period of friction’ with OTA deal

Ryanair’s Dara Brady said: “We are pleased to announce this partnership with TUI, which will enable TUI customers to now book Ryanair flights, seats, and bags as part of their holiday package with the guarantee that they will have full price transparency of Ryanair products, and that they will receive any information regarding their flight directly from Ryanair as well as having direct access to their booking through their myRyanair account. This deal separates TUI from the OTA Pirates who continue to dupe and scam consumers by unlawfully screenscraping Ryanair’s website and mis-selling our flights with egregious hidden mark-ups and overcharges.”

READ: Ryanair agrees partnership with OTA loveholidays

Peter Krüger, Chief Strategy Officer & Chief Executive Officer Holiday Experiences, TUI Group, said: “The new agreement follows the Group’s strategy of greater digitalisation of the business segments. The cooperation with Ryanair will now further expand the range of dynamically packaged TUI holidays and at the same time achieve a further milestone in digitalization. In addition, the cooperation also contributes to our growth strategy – the aim is to achieve additional growth through more products and new guests.”

David Schelp, CEO Markets & Airlines, TUI Group, added: “The agreement we have now reached will create more travel options for our guests than ever before. In the UK in particular, our guests will be able to choose from an even wider range of flights in future – and furthermore to a strong program with TUI Airline’s own flights.”

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