Trip.com has increased flight bookings for its European airline partners by seven-fold in 2019, the OTA reported at its first overseas global partner summit last week.

Part of the Chinese Trip.com Group, the online travel agent is a growing presence in overseas travel markets like Europe.

Speaking at the summit in Singapore, Jane Sun, chief executive of Trip.com Group, report the recovery of its businesses since Covid and reflected on the potential for further growth.

She said: “Guided by our strategy, multi-dimensional innovations in content marketing and AI-driven products, we have strengthened the group’s business, accelerating our recovery and bringing forward new growth drivers.

“Our approach continues to pay dividends, with the number of Trip.com bookings doubling this year compared to 2019 and the number of flight reservations for our EU partners increasing sevenfold.”

Sun added numerous divisions of the business have seen “restorative growth”, with domestic hotel reservation volumes increasing by an average of 60% among Trip.com Group partner hotels reflecting growth in the global attraction tickets and reservations sector.

The domestic group tours sector also experienced an increase in gross merchandise value (GMV) with a 53.6% surge compared to the same period in 2019.

Sun said Trip.com Group’s “innovative marketing strategies” have led to a threefold increase in new customers and a 263% spike in product sales in the first three quarters of the year. This has driven growth in new customers for air tickets of 54 times.

Diverse product offerings, including multi-scenic attractions tickets, as well as concert tickets with hotel packages, generated an 188-fold increase in hotel reservations in recent months.

Sun told delegates that Trip.com Group is dedicated to supporting and enhancing the communities it serves and taken significant steps to incorporate sustainable travel products for flights, car rental, and corporate travel.

To date, over 16 million people have chosen these sustainable options as they favour low-carbon products.

As part of its ongoing commitment to promote sustainable travel, Trip.com Group launched a low-carbon hotel standard, which aims to encourage eco-friendly practices, and facilitate a more sustainable travel industry through collaboration with partners. Since launch nearly 1,000 hotel partners have signed up to this project.