Bahrain International Airshow has unveiled a new identity ahead of its seventh edition.

BIAS, which will take place November 13-15  at Sakhir Airbase, aims to position the kingdom as an innovative global hub for the aerospace industry.

Organisers said the new branding is a representation of BIAS’ role as a “prestige feature within the aerospace industry, attracting elite business, military, and political leaders from across the globe”.

The show has set out a 10-year vision to showcase the advancement of both the event and the Kingdom of Bahrain.

BIAS is organised by the Bahrain Ministry of Transportation and Telecommunications and the Royal Bahrain Air Force in association with Farnborough International.

It will welcome the international aerospace community to provide thought leadership to it senior delegates.

In 2022, 11 of the top 15 global aerospace companies attended from across the aerospace sector including civil and military aviation manufacturers, airport and airline companies, engine manufacturers, private aircraft producers, institutions specialised in aviation training and electronic engineering, universities, and industry innovators.

BIAS will be showcasing its new brand on an international stage next month at the Dubai Airshow.