A new decentralised Global Data Network (GDN) for airfare distribution was launched by technology developer DerbySoft with southeast Asian airline group AirAsia.

DerbySoft described the new network as a “next-generation model” designed to move flight distribution from centralised systems to a decentralised, API-first network.

It added that this contrasts with traditional hub-and-spoke models by connecting all potential stakeholders including airlines, OTAs, consolidators, travel agencies, and TMCs.

“This flexible architecture redefines how industry players interact, transact, and optimise their relationships, giving airlines greater control and offering sellers more competitive content,” the firm claimed.

Through the DerbySoft GDN airlines, such as AirAsia, can connect directly with preferred partners, maintain ownership of distribution relationships, access complete traveller data, and in the future, leverage AI-driven traveller qualification to improve relevance, efficiency, and conversion.

Benefits include direct distribution control and richer insights into traveller preferences for carriers while retailers will be able to access complete and competitive airline content.

The GDN is supported by DerbySoft’s existing connectivity infrastructure and therefore promises “scalable, reliable, and modern distribution model designed to drive efficiency and profitability for all stakeholders”.

Amanda Woo, AirAsia Group chief commercial officer, said: “AirAsia has always been a first mover in using innovation to democratize travel, and distribution is a key enabler as we future proof our airline.

“This partnership with DerbySoft builds a smarter ecosystem that strengthens our direct channels, gives us deeper insights, and empowers stronger partnerships across the value chain.

“More importantly, this approach positions us well for future growth into Central Asia, the Middle East and Europe.

“It also gives us the flexibility to personalize ancillaries, bundles and experiences – delivering more choice and value for our guests as we advance towards becoming the world’s first low-cost network carrier.”

Jason Sui, Divisional chief executive of DerbySoft Flight Services, added: “Our network isn’t just about connection, our advantage lies in combining a true network architecture with an intelligence layer.

“Any participant—airlines, OTAs, TMCs, or consolidators—can connect directly, and as the network grows, it generates more data, enhancing its intelligence capabilities.

“This means each new participant adds value for everyone, creating a continuously expanding ecosystem that delivers significant benefits to all GDN members.”