Panasonic Avionics has signed an agreement with Air Arabia for the installation of its eXW wireless in-flight entertainment (IFE) solution across 172 aircraft.

The agreement, signed at the IATA AGM in Dubai, extends an existing program with six A321LRs already flying with Panasonic Avionics’ eXW solution to include Air Arabia’s Airbus A320neo, A321neo and A321XLR fleets. In total, 120 aircraft will be line fit at the OEM, and another 52 aircraft will be equipped under a retrofit program.

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The deal  is designed to deliver a premium experience to Air Arabia’s passengers’ personal devices. The wireless entertainment available to passengers will also feature a suite of products including the Moving Map, Insights Data Analytics and OneMedia Advertising services.

Ken Sain, Chief Executive Officer of Panasonic Avionics Corporation, said:“Air Arabia is renowned for its ability to blend comfort, reliability, and value for its customers, and we are very excited to work with them as they implement an impressive digital strategy that will even further enhance their brand value.

 “Wireless IFE remains a critical component of many airlines’ strategy. eXW will create a unique experience that combines passenger entertainment, digital apps, and onboard retail into a truly unique passenger experience with a competitive total cost of ownership and a compelling ROI.”

Insights Data Analytics delivers information and intelligence that enable airlines to provide the most relevant onboard offerings and uncover opportunities that maximize the return of their investments in IFEC and digital experiences.