JetBlue to use FLYR Labs’ software to enhance revenue optimisation capabilities

Low-cost airline JetBlue is to use FLYR Labs’ analytics software to enhance its revenue optimisation capabilities.

FLYR’s cloud-native decision intelligence platform, ‘The Revenue Operating System’, leverages deep learning technology to provide automated, AI-based revenue management capabilities that the company said would maximise business-wide revenue opportunities.

The system has already been deployed at JetBlue, and the partners said it was “yielding promising results and demonstrating its ability to supercharge analyst contribution”.

“We’re known for disrupting our industry and the legacy processes that came before us,” said JetBlue’s head of revenue and planning Dave Clark. “Collaborating with FLYR, a pioneer of AI-driven revenue optimisation software, is another example of how we can amplify the ‘JetBlue Effect’ — keeping fares as competitive as possible without compromising the customer experience — an ethos that is mirrored in FLYR’s partnership approach.”

FLYR’s CEO Alex Mans commented: “JetBlue already has incredible market influence. By working with FLYR, JetBlue’s analysts will be most aware of revenue opportunities earlier than ever before. Our AI capabilities will accelerate JetBlue’s advantage by understanding and applying network-wide context, enabling fast and targeted route or pricing decisions. The Revenue Operating System can positively influence all critical commercial teams of an airline, such as marketing, cargo, scheduling, network planning, and ancillaries, which will further cement JetBlue’s reputation and deliver even more benefits to travellers in every market it operates.”

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