Transavia France, the low-cost carrier, that is part of the Air France-KLM Group, has signed a deal with data services partner Planitas, to support the airline’s ancillary revenue efforts by using its own data to provide customer offers.

Nicolas Hénin, Chief Commercial Officer at Transavia France says: “We are delighted to team up with Planitas. This partnership is in line with our growth and development trajectory. With the aim of maximizing our ancillary revenues, our teams will benefit from a technical solution around dynamic pricing, and will be able to identify new opportunities for customer-centric offers.”

Founded in 2000 in Dublin, Planitas provides analysis of data from airlines. Simon Grennan, CEO at Planitas, said: “In a competitive airline market, our ancillary revenue optimization solution will power customer centric offers for Transavia, delivering significant growth and providing customers the offers they want at the optimum price”.