HAECO Group is establishing a new centralised commercial organisation and named Richard Kendall as its new chief commercial officer, it has announced.

According to the group, the new organisation will more effectively project the Group’s expanding capabilities, service and product offerings to a worldwide customer base, “improving customer focus and advocacy”.

This development will supplement the existing network that HAECO maintains in supporting service levels to its customers globally.

The company has also named Richard Kendall, currently its group director of Airframe Services, to lead this organisation as chief commercial officer, effective 22 February 2021.

HAECO group’s chief executive officer, Frank Walschot, said: “I am delighted to be able to announce this development within HAECO to improve customer focus across the broad range of HAECO’s activities, and the appointment of Richard Kendall as Chief Commercial Officer.

“Richard is uniquely qualified to lead this initiative given his extensive management experience gained over 36 years with Swire group, including roles leading our HAESL engine MRO joint venture with Rolls-Royce, chief executive of HAECO Americas and, most recently, responsible for our Airframe Services segment.”

The company has named James Ginns to succeed Kendall as group director of airframe services from the same date.

Ginns has recently joined HAECO Group from Cathay Pacific Airways, where his recent roles included those of chief risk officer, director service delivery and regional general manager in Europe and Japan.