“Keeping pace with changing times”: Direct Maintenance rebrands as Magnetic Line


Direct Maintenance has been rebranded as Magnetic Line.

The company is part of the Magnetic Group, which said that the rebranding was part of an overarching group strategy to unify all its businesses under a single brand – Magnetic – and to streamline its products and services “under one easily recognisable name”.

Direct Maintenance has been part of Magnetic Group since March 2019, offering line maintenance services to clients around the world. The rebranding will not affect the range of services provided or the team’s composition, Magnetic Group said.

Jan Kotka, COO of Magnetic Group and acting manager of Magnetic Line, said: “Our group’s mission is to ‘help aviation to help the world’. Together, we can achieve even greater heights. We are passionate about our work, and we believe our new name and structure reflect that passion.”

Magnetic Line’s head of sales Mandeep Rana (pictured) commented: “A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” He said the Magnetic Line rebranding demonstrates Magnetic Group’s “commitment to keeping pace with the changing times and catering to the evolving needs of its customers”.

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