Aviation software specialist Rusada has launched its new company branding. This includes a new logo, new imagery, new colour scheme, and a new website.

The company said it had undergone significant internal transformation since June 2020 in order to “better serve the needs of the industry”.

Despite the challenges presented by the Covid-19 crisis, Rusada hired more than 60 new employees, delivered 10 major releases of its ‘ENVISION’ software along with three new apps, and signed up over 15 new customers.

“The initial months of the pandemic were filled with uncertainty and caution as the world stopped flying. Fortunately, due to our diverse customer base of well-managed organisations we were able to regroup and begin to plan for a post-pandemic industry,” commented Rusada’s CEO Julian Stourton.

“We reorganised our development teams to better exploit the collective talents of our staff and used our increased capacity to further increase the performance and functionality of our software.”

Rusada has now refreshed its brand “to better reflect the company’s identity and its offering”.

“We felt that our previous branding didn’t properly convey the dynamic company we have become, or the sophistication of our software,” added Stourton. “This new brand perfectly demonstrates our focus on modern technologies, streamlined solutions, and a user-friendly approach.

“The industry’s attitude towards maintenance software is much changed since the beginning of pandemic. The benefits a modern solution can bring to operations are now much more appreciated, and the increases to profitability are more visible and tangible than ever.

“We are now better placed than at any point before to support aircraft operators and maintainers in their quest for maximum efficiency.”