Panasonic Avionics has launched a ‘cloud native’ Wi-Fi Portal platform which it says has been designed to give airlines autonomy over their in-flight connectivity experience.

The portal is an agnostic solution which can be implemented on mixed fleets that use multiple in-flight connectivity service providers.

With the platform, airlines have the ability to customise the portal design without a formal change request or ATP.  For example, an airline can now update content, packages, pricing, and passenger entitlements, such as free or discounted Wi-Fi based on frequent flyer status or cabin class, at their own pace.

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The Wi-Fi Portal has also been designed to remove the typical friction passengers experience when they purchase Wi-Fi sessions during their flights as it lets passengers access their Wi-Fi roaming plans directly from the airline portal at any time. This is possible due to deals that Panasonic Avionics has done with multiple cellular carriers.

John Wade, Vice President of Connectivity Services at Panasonic Avionics, said: “We are very excited to launch our new Wi-Fi Portal. After listening to our customers’ feedback and combining it with our deep understanding of the IFEC market, we created a unique tool that gives airlines full control over their in-flight connectivity offering and reflects the growth of our software design capabilities.

“We recognize how crucial it is for airlines to manage the in-flight experience, showcase their brand, implement unique pricing strategies, and have the flexibility to adjust as required. Our Wi-Fi Portal will provide this for airlines, enabling them to further enhance the passenger experience.”

Around 70 airlines are currently running Panasonic Avionics’ IFC services.