Cathay and the West Kowloon Cultural District Authority (WestK) have joined to produce a striking new aircraft livery. Known as ‘Spirit of Hong Kong – 80th Anniversary Edition’ the collaboration combines two of Hong Kong’s most recognised home-grown brands.
Cathay has been WestK’s Travel Partner since 2023, supporting its arts and cultural exhibitions and performing arts programmes through the provision of passenger and cargo services. Coinciding with Cathay’s 80th anniversary this year, the new livery combines WestK’s “Where Art Comes Alive” brand with Cathay’s ‘Move Beyond’ corporate branding.
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Ronald Lam, Cathay Group Chief Executive Officer, said, “For eight decades, Cathay has grown alongside Hong Kong. As we mark ‘80 Years Together’ with our home city, we are honouring our heritage with the return of our classic ‘lettuce leaf sandwich’ livery on our Airbus A350 and Boeing 747 aircraft, while also embracing the future with a vibrant modern art livery on our Boeing 777-300ER aircraft.
“In partnership with WestK and through ‘The Spirit of Hong Kong’ livery, we aim to support outstanding local artistic creativity and showcase the unique culture and spirit of Hong Kong to audiences around the world. Through our investment of well over HK$100 billion into our fleet, cabin products, lounges and digital innovation, we will continue to win hearts and strengthen Hong Kong’s status as a leading international aviation hub — moving our city, customers and team forward together.”
