Cathay Pacific has demonstrated its all-new Premium Economy cabin at the Customer Experience Showcase at the Freespace at Hong Kong’s West Kowloon Cultural District. Coming to its retrofitted Boeing 777-300ER aircraft this year, the new Premium Economy cabin sets a ‘whole new standard for comfort and privacy’ according to the airline.

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Improvements to the Premium Economy cabin includes intelligent lighting design and modern fixtures, such as a 15.6-inch 4K ultra-high-definition screen with 4K on demand and Bluetooth audio streaming, as well as storage solutions for personal devices.

General Manager Customer Experience and Design Vivian Lo said: “We always put our customers at the centre of everything we do. We listen to our customers, and ensure that we understand what is important to them. These valuable insights continuously motivate us to go above and beyond to elevate our customers’ journeys and ensure that their experience with Cathay is truly unforgettable whenever they fly, shop, spend or dine with us.