Aircraft Cabin Management

New Brussels Airlines uniforms bring the ‘Belgitude’

photo_camera New uniform and dress policy is designed to be more inclusive

Brussels Airlines has announced redesigned uniforms for cabin, cockpit and ground operations employees.

At a fashion show for staff and press, the new styles were presented to the world. The uniforms will be introduced on-board and at the airport as from 1 March and worn by over 2,600 staff.

​Together with the new uniform, the Belgium-based airline has also updated its style guide. The airline aims to make everyone ‘feel at home’, and that includes employees. The comfortable, locally designed garments are what it defines as ‘Belgitude’.

READ: Brussels Airlines releases designer amenity kits

“I wanted the design to be elegant and sophisticated, while prioritizing the staff’s performance and comfort. ​ That’s why we introduce items like turtlenecks or sneakers, to make everyone comfortable” said lead designer Gabrielle Szwarcenberg. Throughout the design, you’ll also find subtle references to Belgian icons, such as the Atomium on the scarfs and on the inner lining of the blazers. I really hope the staff enjoys wearing the uniform as much as I enjoyed creating it.”

Hair, make up and jewellery guidelines will no longer be different for men and women. For example, when wearing make-up or nail polish certain styles and colour palettes would need to be followed, regardless of the gender of the employee. Also, makeup is no longer mandatory for women.

Brussels Airlines is owned by Lufthansa and is part of the Star Alliance programme.


New uniforms designed to be comfortable and hardwearing’

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