Aircraft Cabin Management

Swiss to adopt new food and beverage concept


Swiss International Air Lines (Swiss) will soon be providing Economy Class customers travelling from Zurich with a new food and beverage service.

The new concept, which is already well established on flights from Geneva is now to be adopted for short and medium-haul services from Swiss’s Zurich hub from spring 2021, offering travellers a broad range of snacks and drinks that they can select according to their wishes and needs and can purchase on board.

The airline says that the new product range is being developed using “the highest quality standards” throughout, from selection to preparation and presentation. The new concept also uses eco-friendly products and packagings align production more closely to demand to minimise waste food disposal.

Swiss chief commercial officer, Tamur Goudarzi Pour, said: “Our guests today want to have a greater say in their individual travel experience and that expectation is no longer always met through our present inflight food and beverage product.

“In Geneva, we already offer our customers the opportunity to select their preferred snacks and drinks themselves under our ‘Swiss Saveurs’ programme. We’ve been getting very good feedback on this quality product from the guests concerned. So we’ve decided to extend the programme to our flights from Zurich, too.”

The new food and beverage concept will put a  focus on offering fresh products and a broad selection of snacks that have strong regional connections. Swiss will continue to provide all its passengers with a complimentary bottle of water and its  Swiss Chocolate tablets. The present free standard snack will no longer be served.

The new food and beverage concept will be introduced in spring 2021. Swiss will be presenting its partner for the new concept and its full product range over the next few months. Its short- and medium-haul Business Class service concept will remain unchanged.

Sign In

Lost your password?