Travel industry technology company, FLYR, has announced a partnership with Saudi Arabian start-up carrier, Riyadh Air, to implement its Offer & Order system.

The partnership will make Riyadh Air the first full-service airline to completely transition away from traditional passenger service reservation systems (PSS), marking a significant departure from the decades-old system that has long complicated the travel experience for customers.

FLYR’s technology will enable Riyadh Air to create a digital retail experience that today’s travellers have come to expect from most other industries. By introducing key capabilities such as shopping cart-like experiences, customers can book and change plans seamlessly, accessing everything they need for their trip in one location – from Riyadh Air flights and ancillaries, to third-party integrations including hotels and activities.

Both FLYR and Riyadh Air have adopted the International Air Transport Association’s (IATA) guiding business architecture principles for IT in modern airline retailing.

Tony Douglas, chief executive of Riyadh Air, said: “At Riyadh Air, innovation is at the core of everything we do. We are not just launching an airline; we are launching a new era of air travel.

“Our partnership with FLYR empowers us to harness the latest technologies to deliver a truly personalised and seamless travel experience, exceeding expectations at every step of the journey and offering our guests a virtually unlimited range of options at every touchpoint.”

Alex Mans, founder and chief executive of FLYR, said: “Backed by the hopes, dreams, and financial might of a nation that is 92% urban and just 29 years of age on average, Riyadh Air embodies the future.

“Our partnership represents a significant step forward for the airline industry, proving that airlines can indeed say goodbye to the legacy PSS and welcome the future of retailing with Offer and Order.

“Together, we will set a new standard and demonstrate how a more responsive, personalised, and end-to-end travel experience is possible while simultaneously remaining compatible with technologies of the past.”

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