US domestic low cost carrier Frontier has announced the introduction of ‘UpFront Plus’, a new upgraded seating option with extra space and comfort in the first two rows of the aircraft. Customers that pay an extra $49 for the front rows will get a window or aisle seat with extra legroom. The seat itself is no different to the others on the plane, but customers are guaranteed an empty middle seat.

“Many consumers strongly prefer a seating option that offers extra space when flying,” said Barry Biffle, CEO, Frontier Airlines. “Frontier is all about choice and giving consumers the flexibility to customize their travel to suit their individual needs and preferences. UpFront Plus is a great option for those who want expanded personal space and extra comfort.”

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Conceived as an ultra low-cost carrier in the 1990s, Frontier now offers four seat classes. Apart from UpFront Plus, the airline also offers ‘Premium’ with extra legroom and comfort, ‘Preferred’ which covers the front rows behind the first two, and ‘Standard’, which covers the rest of the cabin.

“With the recent introduction of our new Biz Travel For Less program, UpFront Plus seating will also provide an affordable upgrade option for those traveling on business seeking additional space,” Biffle added.