Thompson Aero Seating strengthens brand identity with new digital platform

Northern Ireland-based manufacturer redesigns corporate website and produces a short promo film 

Thompson Aero Seating strengthens brand identity with new digital platform
Promotional film under production (Credit: Thompson Aero Seating)

Northern Ireland-based Thompson Aero Seating has produced a new corporate website and brand film as part of an ongoing brand development programme designed to highlight the company's people and local heritage as well as its expertise in aircraft seating. 

The manufacturer said the film showcases the craftsmanship and engineering behind its business class products, drawing inspiration from the landscapes of Northern Ireland while featuring employees involved in the design and production of its seats.

The redesigned website includes updated imagery, improved navigation and expanded content covering the company's design philosophy, sustainability initiatives and Vantage family seating portfolio.

According to Thompson Aero Seating, the launch builds on a marketing campaign introduced last year that focused on the people behind the company's premium business class seating products.

Becca Shou, Head of Marketing at Thompson Aero Seating, said: "Our brand has evolved significantly over the years, but the foundations of TAS remain the same: our people, our engineering expertise and our Northern Ireland heritage."