Saudia Cargo has launched a new global campaign under the theme ‘Reliable Solutions, Certified Excellence’, designed to showcase its specialised cargo capabilities, international certifications and commitment to operational excellence.

Targeted at customers and business partners, the campaign highlights the carrier’s focus on operational precision, independently verified quality standards and specialised logistics services that require stringent supply chain controls.

The multi-channel initiative aims to demonstrate the role of specialised cargo operations in supporting healthcare systems, protecting cultural and heritage assets, and sustaining communities through reliable logistics services.

A central focus of the campaign is Saudia Cargo’s portfolio of international certifications. The company holds three certifications under the International Air Transport Association’s (IATA) Center of Excellence for Independent Validators (CEIV) programme – CEIV Pharma, CEIV Fresh and CEIV Lithium Batteries – alongside six specialised certifications from the International Organization for Standardization (ISO).

The campaign also highlights the carrier’s specialised service offerings across a range of cargo segments.

For pharmaceutical shipments, Saudia Cargo said it applies Good Distribution Practice (GDP) standards to help ensure product integrity throughout the transportation process.

Within the perishables sector, the company utilises cold chain technologies including vacuum cooling systems and refrigerated dollies to maintain product quality and support food supply chains, particularly across Africa.

For live animal transportation, Saudia Cargo operates in accordance with IATA regulations, using dedicated air stalls and climate-controlled cargo holds designed to support animal welfare throughout transit.

The campaign additionally showcases the company’s Valuable Cargo service, which provides enhanced security, monitoring and shipment prioritisation for high-value goods, as well as its capabilities in handling dangerous goods in compliance with international safety standards.

Saudia Cargo said these specialised services are supported by ongoing investment in modern freighter aircraft aimed at increasing capacity, improving operational efficiency and meeting growing demand for specialist logistics solutions.

The carrier added that its expansion strategy aligns with Saudi Vision 2030, which seeks to establish Saudi Arabia as a leading global logistics hub.

Leveraging the Kingdom’s strategic geographic position, Saudia Cargo continues to expand its international network across three continents. Its presence in East Asia and the Pacific is supported by Saudia Cargo Global in Hong Kong and cooperation agreements with China Cargo Airlines, helping to strengthen connectivity and supply chain resilience.

Through the campaign, Saudia Cargo said it aims to reinforce the message that reliability in air cargo extends beyond transportation alone and is built on a combination of international certifications, advanced technologies and operational discipline, supporting its brand promise of keeping ‘Life Uninterrupted’.

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