Low Cost & Regional Airline Business April/May 2023

Just why does it take the industry’s disruptors so many repeated attempts, endless demonstrations and monotonous rehearsals before groundbreaking innovation can be accepted?

Why do airline CEOs view something so important as passenger seating simply as an asset rather than as the most potent source of travelling comfort regardless of cabin class?

The industry should be challenging the norms of the flying experience, questioning what we improve in the cabin and what we could live without.