For the third consecutive year, Texas’ Dallas Fort Worth International Airport (DFW) has won the 2024 Airport Service Quality (ASQ) Airport Experience Award for best airport in North America serving over 40 million annual passengers.

Ken Buchanan, DFW’s executive vice president for revenue management and customer experience, said of the recognition: “Traveling through DFW isn’t just about getting from one place to another – it’s about experiencing exceptional service at every step. The ASQ award reflects our team’s dedication to making every journey smooth, enjoyable and memorable for our customers.”

Since the ASQ award was launched in 2006, it has become the global measurement and benchmarking program for customer experience. It is based on third-party customer survey responses, and in 2024 marked a milestone with almost 700,000 surveys completed.

The surveys cover more than 30 performance indicators of the passenger airport experience, including wayfinding, cleanliness, the check-in process, and shopping and dining options.

Since 2022, DFW’s winning streak has solidified it as a leading airport in the United States, as well as an international hub of connectivity.

Buchanan added: “This continued recognition from our customers highlights the impact of our investments in innovation, infrastructure and people – which together create exceptional airport experiences every day.”