Bluebox Aviation Systems and Air-to-Ground (A2G) connectivity provider SkyFive have announced a partnership designed to help airlines generate greater commercial value from inflight connectivity investments.
The collaboration combines SkyFive's inflight connectivity platform with Bluebox's Blueview passenger entertainment and retail platform, enabling airlines to offer a range of connected digital services aimed at improving both passenger experience and ancillary revenue generation.
Under the partnership, airlines will be able to provide features including personalised entertainment recommendations, dynamic advertising, targeted promotional offers, order-to-seat retail with live payment capability, and connected onboard commerce. The companies say the combined solution will help carriers view connectivity as a platform for revenue generation rather than simply an infrastructure cost.
According to Bluebox, the proposition is particularly relevant for airlines currently evaluating inflight connectivity programmes, including low-cost carriers and operators in developing connectivity markets such as India, China and Southeast Asia.
Bluebox will provide the onboard entertainment, advertising and retail layer across the SkyFive platform through integration with SkyFive's OpenServer architecture or via the cloud-hosted Blueview Cloud platform where connectivity capabilities permit.
Airlines are increasingly asking the same question: how do we get more value from connectivity?” said Dougie Brown, Head of Account Management and Partnerships at Bluebox. “Passengers expect more personalised, digital experiences onboard, while airlines want clearer commercial returns. Combining SkyFive’s connectivity with Blueview gives airlines practical ways to do both.”
SkyFive's Dirk Lindemeier added that connectivity must deliver clear commercial outcomes for airlines, with the partnership creating new opportunities to monetise connected passenger engagement.
The companies said the joint solution offers airlines a flexible path to increasing ancillary revenues while helping offset connectivity-related CAPEX and OPEX costs.
