A new feature added into the American customer booking app lets eligible members of the AAdvantage loyalty programme select the seat characteristics they want upon completing their booking.
The feature then automatically moves them when a matching seat becomes available. Instead of checking the seat map multiple times before a trip, members can choose preferences such as a window, aisle or middle seat. If an eligible seat matching those preferences becomes available, the app automatically updates the reservation and notifies the customer.
“At American, we’re always looking for ways to make travel easier and more personalised for our customers,” said American’s Chief Customer Officer Heather Garboden. “This latest innovation proactively addresses customer preference. It is a simple experience that gives customers more control while asking them to do less.”
