Alaska Airlines to deploy Reaktor IFC portal
Alaska Airlines is to roll out a Starlink-powered wi-fi connectivity portal, developed in partnership with Finnish design and engineering studio Reaktor. The portal is now live on select Alaska flights and across all trans‑Pacific Hawaiian Airlines services, marking one of the most ambitious digital upgrades underway in North American aviation.
The airline has committed to installing Starlink Wi‑Fi on every aircraft by 2027, a move aimed at delivering gate‑to‑gate connectivity fast enough for streaming, gaming, work and real‑time communication. Reaktor designed and delivered the new portal that sits at the heart of that experience, giving passengers a simplified, near‑instant sign‑on process.
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David Scotland, Alaska’s Director of Cabin Experience, explained the airline wanted a digital entry point that matched the speed and quality of Starlink itself. He said: “We set out to create a sign-on experience that feels effortless for our guests and matches the quality of our ultra-fast onboard Wi-Fi… Reaktor has been an exceptional partner in helping bring that vision to life.”
Beyond connectivity, the portal features curated brand content from both airlines. An objective in its development was flexibility: the platform enables efficient management of brand and advertising content, empowering non-technical stakeholders to update and maintain content easily without complex development cycles.
“Today’s travelers’ needs are constantly evolving. They now expect seamless digital experiences that are simple, intuitive, and as fast as their own thoughts. User interfaces that feel effortless and responsive have become the new standard,” said Michael Holler, Vice President at Reaktor Aero. “Together, Reaktor, Alaska Airlines, and T-Mobile are advancing the in-flight digital experience, delivering faster connectivity across the Hawaiian and Alaska fleets.”