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MRO Europe: ITP Aero sets out vision for driving innovation as it unveils new branding

Spanish aerospace components supplier ITP Aero revealed a new brand identity as it marked its 35-year anniversary at MRO Europe in Barcelona last week.

The rebrand, under new ‘Flying forward together’ corporate strapline, comes after the firm became independent having originally been established by Rolls Royce and SENER.

ITP said its refreshed identity reflects how it is placing “a clear focus on driving innovation, efficiency and sustainability in aviation”.

It added it intends to embrace “a bold new brand narrative built around the company’s purpose: Together, find better ways to power flight and keep its magic alive”.

This rebranding caps a period of ambitious expansion for ITP Aero including significant investment in R&D and industrial growth and MRO (Maintenance, Repair and Overhaul) capabilities.

ITP Aero’s global workforce has grown by over 10% in the past year thanks to strategic collaborations with major industry players.

The firm said this reflects the company’s strong momentum in a rapidly evolving aerospace market as it looks to cement its role as a “leader in next-generation flight technologies”.

“ITP Aero is set to raise the bar in aviation and build the best value networks, leveraging on its innovative spirit and passion to power the future of flight,” it added.

Eva Azoulay, chief executive of ITP Aero, said: “We are thrilled to introduce this new chapter for ITP Aero.

“Our refreshed brand identity symbolises our commitment to advancing aerospace technologies, working hand-in-hand with our partners, and pushing the boundaries of what’s possible.

“Flying forward, together is not just a tagline; it’s a reflection of our collaborative spirit and our focus on delivering smart, sustainable solutions for a better future.”

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