Malaysia Airlines has built on a long-term partnership with global distribution system Amadeus by deploying New Distribution Content for UK travel agents on the platform.

The development will see retailers able to access to exclusive lowest promotional fares as well as value-added services such as ancillaries including extra baggage, seat selection and lounge access with attractive rates.

It is expected that this will give travel agents a competitive edge to offer exclusive deals for Malaysia Airline’s customers both in the NDC platform and on Malaysia Airlines’ website.

Dersenish Aresandiran, chief commercial officer of Airlines for Malaysia Aviation Group, said:

“Malaysia Airlines’ adoption of NDC is a significant step towards modernizing airline retail. Our partnership with Amadeus has been crucial in achieving our transformation goals.

“With NDC, we look forward to enhancing the shopping experience and allowing customers to personalise their travels, supporting our vision of becoming Asia’s leading travel and aviation services group.”

Javier Laforgue, executive vice president, travel unit and managing director Asia Pacific added:

“Our partnership with Malaysia Airlines is another major milestone in our strategy to provide deep end-to-end integrations of content via NDC into the travel seller’s technical ecosystem, as well as supporting the industry’s ongoing retailing journey.

“With this deployment of NDC, we start building on the momentum made over the years to support modern retailing and once more demonstrating our commitment to continue offering through the Amadeus Travel Platform more travel content globally and at scale.”