Following its numerous agreements with online travel agents (OTAs), Ryanair has announced a partnership with comparison site Paxport, who will now be authorised to offer Ryanair’s flights to their network of OTA partners on the condition that they provide full price transparency of the airlines products.
Simon Taylor, Head of Commercial at Paxport said: “By providing leading airline distribution technology, Paxport will support Ryanair’s travel trade partnership strategy by facilitating controlled distribution to approved Paxport subscribers. This is a significant milestone for both parties, with Paxport becoming the first flight aggregation business to enter such an agreement. We look forward to building on this partnership and supporting both Ryanair and the wider travel industry.”
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Also welcoming the agreement, Ryanair’s CMO, Dara Brady added: “This agreement guarantees that customers who book a Ryanair flight through one of Paxport’s OTA partners will have access to their myRyanair account without needing to complete Ryanair’s customer verification and will receive all essential flight updates directly”.
While Paxport is Ryanair’s first “Approved OTA aggregator” partner, travel agents on list of “Approved OTA” partners, including Expedia, Etraveli, loveholidays, lastminute.com, Kiwi, TUI, On the Beach, eSky, El Corte Inglés and Braganza, as the airline continues to demonstrate how OTAs and OTA aggregators can work transparently with airlines without scamming or duping customers with hidden mark-ups.