Menzies Aviation has appointed Lawrence Tse as the company’s first-ever head of e-commerce, responsible for developing and implementing a joint strategy for Menzies Aviation and Air Menzies International (AMI).

Menzies Aviation says the appointment is part of a strategic initiative to focus on positioning the group as a leading provider of e-commerce cargo solutions globally, driving growth and delivering enhanced value for customers in a competitive and fast-evolving market.

A seasoned expert in e-commerce and air cargo, Tse brings a wealth of industry knowledge and leadership experience, having held senior director roles at several major logistics firms. He joins Menzies Aviation from CEVA Logistics where he was instrumental in leading business development and managing global key accounts within the e-commerce division.

Beau Paine, executive vice president of cargo at Menzies Aviation, said: “The creation of this new role reflects our commitment to scaling our e-commerce capabilities across the Menzies network. With Lawrence’s leadership, we’re well-positioned to meet the demands of this fast-moving sector and deliver strong, customer-focused solutions.”

Tse said: “I’m excited to join Menzies at such a transformative time for the cargo and e-commerce industries. The opportunity to shape and drive a global e-commerce strategy across both Menzies Aviation and Air Menzies International is one I’m excited to take on. I look forward to working with teams across the business to deliver customer-centric solutions that unlock new growth.”

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