European aviation tech giant Amadeus has released a new search traffic filtering service to help airlines cope with spiralling volumes.

The move from traditional EDIFACT distribution platform to New Distribution Capability is allowing carriers to take more control of the offering made to the consumer.

But, it is also seeing increased strain on airline IT systems, particularly as traveller search and shopping activity is increasing due to more mobile use as well as the impact of AI.

With airlines looking to provide more accurate ‘real-time’ pricing, this risks airlines becoming overwhelmed with search queries, the vast majority of which are unlikely to convert.

Amadeus’ Advanced Airline Profile promises to help airlines manage traffic at scale using machine learning to filter out traffic irrelevant or inactionable traffic.

The firm hopes it will support carriers who have looked to scale back their NDC ambitions or impose ‘look-to-book’ limits on travel agency partners.

Delphine Domingues, head of Travel distribution product marketing management, at Amadeus, said:

“Every day, airlines are flooded with NDC shopping requests—many irrelevant or simply unactionable.

“This leads to sub-optimal processes for both airlines and travel sellers and represents a significant cost issue for the whole industry.

“Amadeus Advanced Airline Profile helps address this challenge by enabling NDC search at scale.

“More solutions are coming soon, as we continue to deliver impactful, scalable capabilities for the entire travel ecosystem in close collaboration with our customers.”

By applying machine learning logic and “advanced parameters” Amadeus Advanced Airline Profile intelligently filters out irrelevant requests from travel sellers before interrogating airlines’ systems.

Amadeus claims this “significantly reduces” unproductive traffic and makes airlines see a “significantly lower look-to-book ratio on their systems, and reduced infrastructure strain”.

Early results are said to have shown unproductive traffic reduced by up to 70%, depending on the airline profile, without compromising on the offer quality.

Maxime Boussard, NDC program director at AirFrance – KLM, said: “After the implementation of Amadeus Advanced Airline Profile into Amadeus Travel Platform, the solution has successfully blocked more than 70% of irrelevant traffic to our system.

“This has enabled us to focus on the most relevant NDC shopping requests, resulting in higher conversion and lower system strain.

“That means sharper performance for us, more meaningful queries for travel sellers, and a smoother experience for our travellers.”

Deployment of Advanced Airline Profile is underway across all Amadeus NDC airlines and is expected to be completed by Q1 2026. It will be available by default to all airline and travel seller customers.

Sara de Biase, flights director for  lastminute.com, said: “Amadeus Advanced Airline Profile significantly reduces unproductive search volumes and channels focus toward high-value requests.

“This optimisation directly improves poll-to-book ratios and overall conversion rates, with seamless deployment and without disruption to existing workflows.”