Start-up regional airline Riyadh Air has inked a deal to work with TPConnects Technologies on New Distribution Capability distribution and servicing.

The carrier will use the tech specialist’s Iris aggregator platform to provide a digitally native ecommerce experience to its customers.

Travel agencies using Iris will be able to access Riyadh Air’s content alongside traditional EDIFACT, LCC, and other NDC content through a single interface.

Iris enables seamless shopping and servicing of air content and ensures that travel sellers can offer the best available fares and products to their clients.

Vincent Coste, chief commercial officer of Riyadh Air, said: “Riyadh Air is committed to redefining air travel, and our approach to offer and order management is a key part of that vision.

“By working with TPConnects and utilizing the Iris platform, we’re expanding our reach while ensuring travel sellers can provide customers with truly personalized and dynamic travel experiences.”

The integration will deliver several advantages to travel sellers including access to all fare families and ancillaries, dynamic offer creation with real-time pricing and seamless booking and servicing capabilities.

Giuseppe Candela, vice president – global sales at TPConnects Technologies, said: “We are thrilled to be working with Riyadh Air on this exciting partnership.

“Riyadh Air’s innovative approach to offer and order management is truly ground-breaking, and we are confident that the Iris platform will enhance revenue potential while delivering greater flexibility and choice for both, the airline and travel sellers.”