Saudi Arabia low cost carrier flyadeal, has gone live on the Amadeus Global Distribution System (GDS) as it widens its distribution reach among travel agents.

A phased international roll out will take place over coming months following the Kingdom’s domestic market covering 4,000 IATA accredited agents.

Flyadeal, which began operations in 2027, said the move to distribute through the leading GDS was significant for a digital-first airline.

The airline offers over 200 daily scheduled services from bases in Riyadh, Jeddah and Dammam to more than 30 destinations across the Kingdom of Saudi Arabia and in the Middle East, North Africa, Europe and South Asia with a fleet of 42 Airbus A320 aircraft.

Steven Greenway, chief executive, said: “Signing up with Amadeus is a historic step for flyadeal. GDS connection expands distribution of our inventory of flights and fares, and offers the wider travel agency community with instant access, convenience and booking capability through their desktop terminals.

“Having scaled our operations over the years, building a strong domestic network of flights and increasingly moving into international operations, our business has evolved into more partnerships, including travel agencies which we see as a vital part of our growth story to complement our own direct booking channels.”

Rogier van Enk, flyadeal chief commercial and customer experience officer, added: “As we start off in our home market of Saudi Arabia, the Amadeus booking tool will be rolled out to other international markets that we fly to and those that we don’t over the next few months.

“With flyadeal planning a pipeline of interline and codeshare agreements with other airlines over the next 12 months, GDS access plays an even more important commercial role to distribute our portfolio of products enabling travel agents to better serve their customers – our passengers.”

Over the past two years flyadeal has built internal capability by increasingly giving travel agents direct access to the airline’s website, but the airlines said the GDS offers a more comprehensive channel with potential global reach to tens of thousands of agents.

Earlier this year, flyadeal joined IATA which has over 60,000 accredited travel agencies worldwide.

IATA agents are members of the industry body’s Billing and Settlement Plan which offers a trustworthy and regulated payment processing mechanism for airlines.

Picture Caption: Adithya Bocha, flyadeal Manager Commercial Systems, part of the team responsible for the Amadeus booking system integration, is pictured after the airline’s very first booking made on the GDS.